Wine Sales Class: Lake WA Institute of Technology

by Shona Milne on January 20, 2014

Are you Interested in brushing up your sales skills and learing about working in the wine industry? Lake Washington Institute of Technology has the call for you that begins this month.

“Wine Sales” Classes @ Lake Washington Institute of Technology


What method works best in the world of wine sales?  High-pressure, one-on-one sales like a used-car salesman, or a more relaxed, nonchalant approach like Sandra Oh’s character in the movie Sideways?  Explore how there just might be room for both approaches in our Wine Sales class where, every Tuesday and Thursday night for 12 classes, we explore an in-depth look at wine sales, methodology, implementation, and the most common types of sales-based occupations found in the wine industry.  Topics discussed include the role importers, brokers, and distribution agents play in wholesale and retail wine sales as well as the myriad number sales opportunities and challenges that exist within the modern wine industry.  *This course will include periodic, guided wine tastings – participants must be 21 years of age or older.*

Upon successful completion of this course participants will be able to:

Explain the wine importing process including the roles of importers, brokers, and distribution agents and their impact upon wholesale and retail wine sales

Apply practical, direct sales methods and tools (from customer-centered selling to mass-market appeal) towards various wine sales challenges and opportunities common to the wine industry

Employ non-direct sales approaches and tools including: product placement and display, store layout, information resourcing, website presence and e-commerce, social media, etc., and evaluate their impact upon wine sales

Implement sales from winery, wholesale, retail, and internet standpoints

Ascertain how other business systems affect wine sales including, but not limited to, local, interstate, and international shipping of wine; wine buying and sourcing; accounting; inventory and warehousing; and point-of-sale systems

Utilize savvy wine sales methods and tools for use in wine-related professional and educational endeavors

Course Specifics:

This is a “for-credit” course provided by the Lake Washington Institute of Technology – a fully accredited member of the State of Washington University and College System.

Meet on Tuesday & Thursday nights: Feb. 13th – Mar. 25th, 2014 from 6:30-9:30pm for 12 classes.

Registration required by Tuesday, Feb. 11th, 2014.
New Students register here: http://www.lwtech.edu/enrollment/getting_started.html
or call: (425) 739-8104.
Returning Students registration: https://webapps.lwtech.edu/wts/webreg/readme.html

Ttl. cost for WA State Residents (3 credits + fees) = $385.50

Questions?  Contact Blake Holaday directly via e-mail: Blake.Holaday@lwtech.edu

About the Wine Certificates Program at the Lake Washington Institute of Technology:

The new Wine Certificates Program at Lake Washington Institute of Technology offers two new Wine Certificates of Completion:

* The Wine Business Certificate

* The Beverage Management Certificate

The new Wine Business Certificate is designed for those students interested in pursuing various careers in the Wine Retail, Wholesale and Production Industries – including Tasting Room Management.  Students will acquire a base knowledge of worldwide wine types and viticulture practices while developing savvy wine sales, business and marketing techniques.  All courses are led by industry professionals and this program’s condensed class schedule allows for Certificate Completion in as few as 2 quarters of study.

The new Beverage Management Certificate is designed for those students interested in pursuing careers as Sommeliers and Restaurant Beverage Managers.  Guided by industry professionals, participants will acquire worldwide wine knowledge with a focus on northwest wines, beer, and spirits, and will develop traditional and contemporary food and beverage pairing skills.  Additionally, students will become proficient in all aspects of formal wine tasting, assessment and service.  This program’s condensed class schedule allows for Certificate Completion in as few as 2 quarters of study.

For further information, please visit: http://www.lwtech.edu/academics/programs_of_study/wine_certificates.html

About the College:

Lake Washington Institute of Technology (LWIT) is a broad-based polytechnic college providing education in more than 40 areas of study and offering pathways to certificates, associate degrees and a baccalaureate degree designed to give students the latest cutting edge skills relevant to today’s workplace. Founded in 1949, LWIT offers hands-on, real-world training in manufacturing, transportation, energy, business, allied health, engineering, computer and information systems, food and hospitality, and health and fitness. For information please visit: http://www.lwtech.edu/

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